As a performance marketer, I specialize in identifying high-impact windows to maximize brand visibility. For this “Eid Day” campaign, I executed a high-velocity media buyer strategy that leveraged seasonal trends to achieve viral level distribution.
-
The Results: Achieved a total Reach of 977,837 and 1,216,979 Impressions within a single week.
-
The Strategy: By optimizing for high engagement triggers, I maintained a healthy engagement to reach ratio, securing 307,865 post engagements.
-
The Impact: This wasn’t just “noise”, it was targeted growth. I managed the daily budget pacing to peak exactly when the audience was most active (April 2nd), ensuring the lowest possible CPM while maintaining a massive share of voice.
My Note: Festival season is a great time to show up and connect with customers and clients.