Nowadays, people are obsessed with social media and spend more time on it. Well, the scenario is the same all over the world, but if you are running a business on social media, do you need to be active all day long, or do you have any time planned for that?
I am sure if you run a business on social media, you see the platform differently from others. You are using social media for printing cash, not for fun.
Social media is a marketing tool for business owners. Owners run campaigns to increase their sales or awareness, but you need social media for marketing. From clothing to parts, every business needs to secure its place on social media.
There are a lot of social media platforms, but today we will talk about meta campaigns. Facebook and Instagram are the leading social media platforms for marketing in Asia.
Now, the question is, “What is the best time to run ads on Meta (Facebook and Instagram)?” Ads performing well or not is the question everyone wants answered.
Today we will talk about “What is the best time to run ads in BD?”
Whether you call it Facebook marketing or Meta marketing, we need to know the best time to run ads. Actually, there is no specific time for that. We cannot ensure an exact time to get better results.
So now the question is, what factors do we need to know before running Facebook ads to get better results?
We need to pay close attention to 3 main issues to get better ad performance. At the end, I will share one bonus tip you can consider if you want to.
Audience Analysis:
The audience is a big factor in getting better ad performance or a successful Facebook ads campaign. Why do we need to focus on the audience?
Because our existing audience will help us reach a similar audience. You can see that if you’ve ever used a “lookalike campaign.”
Let’s assume you have a gaming product or any similar product. You can see that most of your audience is active on Facebook at night.
On the other hand, if your products arefor babies or toddlers, most of the parents are active on Facebook or any social media in the evening.
So based on your audience, you need to choose when you are going to pop up on their feed.
Marketing Budget:
If you want to get better ad performance, in short, a $100 marketing campaign will never perform better than a $1,000 marketing campaign. Budget is one of the main factors in getting better results.
But those who are running businesses on Facebook, especially small business owners, do not have proper knowledge about product pricing.
I have seen some business owners; they buy products at $10 and sell them for $12. In the middle, they don’t have any marketing budget.
No marketing budget = No better results. Small business owners don’t have budgets for their Meta marketing or any social media marketing.
Sometimes, they use their profit or capital to run social media campaigns. That’s not a good practice.
Copy & Creatives:
Those working in marketing or social media marketing are familiar with these words. Creatives mean images, videos, etc. Why are your creatives important?
We all love to watch clear movies; similarly, people like to watch clear videos or images for a campaign.
If you use unclear images or videos, the audience will not love them, or they can quickly move to the next option.
You have to give a clear message to your audience within a few seconds to get better campaign results.
Bonus Tip:
A lot of people may not agree with this point, but I think the delivery channel is one of the factors to pay attention to if you want to sell any physical product.
If you are selling a physical product, your lead is not complete until the customer receives the product.
If the delivery channel is slow, you cannot make your customer happy.
Yes, for physical products, you need to ensure a faster delivery policy to ensure better sales ad campaigns.
That’s all for today. If you keep these three or four factors in mind, your Facebook ads campaign will perform better than before.