Nowadays, Facebook is a part of our business. Facebook, or any other social media, plays a vital role in increasing or showcasing our products and services.
We cannot deny that we need a social media presence, and not just a presence, we need to regularly share updates on those platforms.
Before jumping into Facebook organic reach and engagement, you need to know, what does Facebook or Meta actually want?
Bear in mind that Facebook was invented to be a social and friendly platform. Slowly, as it grew, people meaning audiences started using it for business, but that wasn’t Facebook’s original plan.
Looking closely at Facebook’s reach, if you just create a reel while doing comedy, dancing, or other social activities, it gets good reach. But if you want to reach a massive audience with business products or services, you have to go for paid campaigns.
Is Facebook Really Free?
Yes, it seems free for fun, but when it’s about business, Facebook wants you to pay and share that money with creators. Facebook or Meta is not paying creators out of their own pocket.
Nothing is free. It’s like the “No Free Lunch” policy. Either you’re giving Facebook money, or you’re giving them your time and attention. It’s a give-and-take rule.
The more you understand the rules, the better you’ll know how to play by them.
Which Social Media Platform is Easy for Business?
Now think about the platforms you use for shopping. You probably pick Facebook or Instagram.
You’re right Instagram is one of the easiest and most popular platforms for business.
If you’re from the Asian subcontinent, Facebook is the easiest platform to use for business.
Both Instagram and Facebook are Meta products, and now you can integrate WhatsApp with them too. These three platforms create a loop that’s hard to deny.
When 3.29 billion people around the world use one of the three Meta products, you cannot miss the chance to reach such a massive audience.
The answer is simple, any Meta product is the easiest way to do business compared to others.
It’s even easier for content creators to get views on Meta platforms than on others.
What About TikTok?
Yes, TikTok is growing but still needs to capture more of the market. While TikTok is Facebook’s biggest competitor, Meta remains the easiest option for business purposes.
Facebook Engagement & Paid Campaigns
Facebook provides a free platform for socializing and fun, but that doesn’t mean it offers a free platform to make money.
In 2024, Facebook’s advertising revenue was $100 billion. How? Simple—through paid campaigns.
Are you willing to lose that money by giving organic reach to businesses? Ask yourself.
The answer is a big “NO.”
Facebook mixes things up: when you run paid campaigns, your organic reach grows too. For example, paid campaigns attract audiences to your business page, and people engage more with your content.
The more you spend on paid campaigns, the faster you grow. Exceptional pages are not the norm.
Facebook Organic Reach vs. Paid Campaigns
The simplest answer is “NO.” After observing and managing more than 1,000 campaigns, a mix of 70% paid campaigns and 30% organic efforts gives your business page a good balance.
Can You Increase Sales Organically?
A big NO. There’s no way to create organic sales. However, Facebook provides the option to create sales campaigns to increase your sales. It allows you to drive audiences to your website.
Facebook categorizes audiences into many parts based on their buying habits. For example,
If your business wants to reach high-ticket audiences and maximize sales, you need to create campaigns with a high-bid strategy.
Final Thoughts
Social media is an essential part of our business. We cannot ignore it. To get better social engagement and grow our business, we need to build a funnel that mixes paid and organic reach.
Sometimes, simply share information without any sales pitch or fun activities to maintain organic engagement.
In one line: it’s about going with the flow of paid and organic engagement.